Sunday, May 13, 2007

Getting Thousands of Visitors To Your Site

"Here's How You Can Get More Visitors To Your Site"

Are you looking to get more people to your web site? Are you looking to not have to spend a fortune to accomplish this? Well, then you are not alone. There are a few considerations you will want to make as you progress.

Here is some tips from Entrepreneur.com

Step 1: Get the traffic you need to test your website fast! When I talk about testing with new internet business owners, I hear the same two questions all the time:

How do I test my site?

What do I test on my site?

As you may already know, there are an infinite number of things you can test on your site to help you increase sales. From layout to copy to design, there are limitless combinations of changes that may improve your visitor-to-sale conversion rate. But what's "enough" when you're just starting out? What elements should you focus on testing before rolling out your traffic campaign?

My advice is to stick to the basics. Focus on testing your:

Salescopy, especially your headline, benefits, guarantee and call to action

Order process, which needs to be simple enough for a novice web user to place an order
Opt-in offer, so you can determine if you're successfully capturing your visitors' contact information

Site navigation, so you can figure out how many clicks it takes to buy. Ideally it should take less than three.

These are the four critical aspects of your sales process that need to be tested before you start driving traffic. Later on, once you've generated sales and have some steady traffic, you can move on to testing other parts of your site.

Of course, all this talk of testing your new site raises one big question: How can you test without traffic? Because if you're just getting started, chances are good that your website doesn't get much traffic yet.

The solution is simple: Buy traffic through PPC search engines.

Source: Entrepreneur.com

Does it always come back down to pay per click? This is what turns a lot of people off but it is the shortest way to get traffic to come to you.

Drawbacks:
I would caution anyone who does this without properly outfitting your site with some sort of OPT IN customer forms. There are plenty of ways that you can actually miss the flood of incoming traffic. If you are not ready to somehow trap the lead flow that comes through your site you are running the risk of throwing your money out the window.

Ted Cantu posted this on May 13, 2007 at 11:12 pm, and can be found at http://www.1seomichigan.com

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