What a day it was in the city of Ann Arbor, Michigan. Author and marketing expert, (see Squidoo) Seth Godin stopped by the Michigan Theater today to showcase his new book, "The Dip". This was his second stop for the day, (his first was earlier that morning in Chicago).
The topic of that book centers around the very notion of quitting some aspect of your business that is not working. The focus shifts to working with something in your business that can help establish a very unique position in the market place. This idea becomes very intriguing.
Following this 90 minute talk was a round table discussion on new web site developments. This was held at the Ann Arbor IT Zone. Amid some of the more well noted self appointed heads of SEO and Internet Marketing expertise, (see.. sponsors for recent event) were roughly 60 people from various industries.
30 minutes into the round table discussion about half of the room got up and actually left the event. This was interesting.....
But what really got my attention was how the focus of this event was centered around past data. There were no new topics here centering on how to get new customers online or how to create a natural flood of OPT IN customers.....
It was if Seth Godin had taken us out of the rut and into the future while the round table took us back in time. The mood of the room and the overall feeling made me feel as though we somehow slipped back into the year 1992. No kidding....
There was little attention spent on Internet Marketing and more time spent on definitions of terminology taken from Dictionary.com. There was little mention of anything in the realm of RSS development or traffic generation.
The advice from Pure Visibility was perhaps the most disappointing. They suggested starting grass roots groups that meet regulary for Be Bim Bop and ... stamp collecting.
Seriously.
Do you have time for that?
Ted Cantu posted this on May 23, 2007 at 1:24 am and can be found at http://www.1seomichigan.com
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